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Everything you need to know to evaluate the leading agencies 
and advertisers in the world's major advertising markets

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated? 

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.

 Ads of the Week

Mercedes "I Am Mercedes"
by AMV BBDO

Discovery Channel "I Love The World" 
by 72andSunny

Carling "Mates" 
by Beattie McGuinness Bungay

New York Pizza "At The Office" 
by Selmore

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Recently Revised Brand Profiles and Snapshots
Universal Music Group Ocean Spray Dial Corporation
SFR Neuf Cegetel Moroch Cline Davis & Mann
Vivendi Levis Strauss & Co ChoicePoint
Springer & Jacoby Kaplan Thaler The Walt Disney Company
SelectNY Ogilvy Healthworld ABC
Porsche Haagen-Dazs Caterpillar
Knorr George P Johnson Agency.com
Cayenne GlobalHue ZenithOptimedia
VF Corporation Euro RSCG Life Reckitt Benckiser
Snickers Dreyer's Grand Ice Cream Huntsworth
Protocol Marketing DirecTV Euro RSCG UK
Sprint Nextel Digitas Burberry

Most Requested Profiles 4Q 2007

Agencies Advertisers & Brands
Starcom MediaVest DDB Worldwide Procter & Gamble Diageo
OMD Ogilvy & Mather Coca-Cola Walt Disney
Mediaedge:CIA MindShare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford
Carat DraftFCB LVMH Verizon
ZenithOptimedia JWT L'Oreal PepsiCo
Initiative Universal McCann Sony SABMiller
Y&R Saatchi & Saatchi Nike American Express
MediaCom Bartle Bogle Hegarty Johnson & Johnson Target
TBWA Worldwide Wieden & Kennedy Toyota Tesco

Click here for our selection of recommended business books


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Lead stories from
Adbrands 
Weekly Update
 
8th May 08

Advertisers
Deals, deals, deals: Microsoft walks away after Yahoo rejects revised offer
 

Best Buy combines with Carphone Warehouse to create a new consumer electronics retail giant for Europe 

Deutsche Telekom ponders a bid for Sprint Nextel  

Grand Theft Auto IV becomes the fastest-selling product in entertainment history, notching up sales of $500m in a single week  

Agencies
McCann Erickson settles accounting fraud charges with the SEC
 

WPP tries to gatecrash TNS-Gfk market research merger 

New account assignments: 
LL Bean to GSD&M Idea City; AMV BBDO gets Capital One, keeps Pizza Hut; Miller Genuine Draft drops Mother for Leo
 

Media
Management upheaval at UK broadcaster Five

Cablevision buys Sundance Channel, bids for Newsday

NBC sets rate card at $3m per 30-second slot for Super Bowl 2009 

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RECENTLY ADDED PROFILES
Innocent Drinks
The Mission

John Lewis
Agency Republic

Virgin Atlantic
Time Warner Networks
Time Warner Cable
Random House

Campari Group
Wells Fargo & Co

Staples
Bank of America
Toshiba
Mini

Sony PlayStation

LG Electronics
P&G Global Health & Well Being
Cartier
Stella Artois
Discover Financial
TOP ADVERTISING TERRITORIES
by forecast ad expenditure in 2007

USA ($179.3bn)
Japan ($41.5bn)
UK ($23.3bn)
Germany ($21.7bn)
China ($15.0bn)
France ($12.9bn)
Italy ($11.2bn)
Spain ($9.8bn)
Brazil ($9.7bn)
S Korea ($9.7bn)
(ZenithOptimedia)

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