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Adbrands
Weekly Update
20th Nov 2008
Advertisers
Detroit
struggles to avoid bankruptcy. To raise cash GM sells remaining stake in
Suzuki; Ford reduces holding in Mazda
Citigroup cuts 52,000 jobs; will have shed 20% of staff by the end of 2008
Johnson & Johnson quits Olympics sponsorship for 2010 and 2012
Anheuser-Busch InBev merger completes with one condition; group must divest US license for Labatt
Agencies
Mainardo de Nardis appointed as new head of OMD Worldwide
Havas
disappoints
with 3Q growth; consolidates media operations in US and UK
Pepsi transfers to TBWA\Chiat\Day after 48 years at BBDO
Media
Are YouTube and Facebook really the best places for commercial advertising?
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TOP ADVERTISING TERRITORIES
by ad expenditure
in 2007
USA ($179.3bn)
Japan ($41.5bn)
UK ($23.3bn)
Germany ($21.7bn)
China ($15.0bn)
France ($12.9bn)
Italy ($11.2bn)
Spain ($9.8bn)
Brazil ($9.7bn)
S Korea ($9.7bn)
(ZenithOptimedia)
by
forecast ad expenditure in 2010
USA ($194.1bn)
Japan ($43.4bn)
UK ($27.9bn)
Germany ($22.7bn)
China ($24.3bn)
Russia ($17.2bn)
Brazil ($14.2bn)
France ($13.5bn)
Italy ($12.3bn)
S Korea ($11.8bn)
Everything you need to
know to evaluate the leading agencies
and advertisers in the world's major advertising markets
| Ads of the Week | |
|
John Lewis "Clues" |
Citroen "Car
Journey" |
|
Quebec Milk
Producers "Shining Through" |
Lips "Take
On Me" |
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Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.
More about Company Profiles | More about Account Assignments
New to the industry? See here for a brief summary of how the agency business is structured.
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