__Leading Global Advertisers in 2006 by estimated expenditure
Procter & Gamble Beiersdorf / Tchibo Campbell Soup Co
Unilever Renault Sharp Corporation
General Motors Vodafone LVMH
L'Oreal Colgate-Palmolive Schering-Plough
Toyota Motor Corporation Henkel BMW
Ford Motor Company Microsoft LG Group
Time Warner Hewlett Packard Kimberly-Clark
Nestle Viacom Kia Motors
Johnson & Johnson France Telecom Fuji Heavy Industries
DaimlerChrysler SC Johnson Subway
Honda Motor Co Kao Corporation Nokia
Coca-Cola Company Canon Mattel
Walt Disney Co Wal-Mart Burger King
Glaxo SmithKline Samsung Group Aldi
Nissan Motor Novartis Diageo
Sony Corporation Ferrero Apple
McDonald's

General Mills

Heineken
Volkswagen Vivendi SABMiller
Reckitt Benckiser Wyeth Sony BMG
PepsiCo Mastercard International Carrefour Group
Kraft Foods American Express Nintendo
Danone Group Bayer Nike
General Electric Metro Group Shiseido
Yum Brands Mazda Motor Corp Ikea
News Corp Telefonica IBM Corp
Dell Fiat Hitachi
PSA Peugeot Citroen Visa International Sanofi-Aventis
Hyundai Motor Co Anheuser-Busch Coty
Matsushita Electric Clorox Co Molson Coors
Mars Inc. Merck & Co Toshiba
Sears Holdings Wm Wrigley Jr Philips Electronics
Kellogg Co Cadbury Schweppes ING Group
Pfizer Suzuki Motor Pernod Ricard
  Citigroup

Source: Advertising Age / TNS Media Intelligence / Nielsen Media Research etc

Other Major Local Advertisers

Advertising Age's 2006 figures did not include several companies featured in the previous year's ranking. These were:

Deutsche Telekom Bertelsmann UIP
American International Group Sara Lee Corp Estee Lauder
Mitsubishi Motor Co InBev Expedia

In 2005, Advertising Age identified several other companies which spent in excess of $270m on advertising, but which did not qualify as "global" because expenditure was limited to a single continent.

Verizon Casas Bahia Aeon
AT&T Home Depot Groupe Mulliez (Auchan etc)
Sprint Nextel Lidl & Schwarz Suntory
KDDI Best Buy Kirin Brewery Co
Federated Department Stores Asahi Breweries  

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