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Leading Interactive Agencies
Even without the added complications provided by the Sarbanes-Oxley Act of 2002, tightening rules on disclosure of financial information, rankings for the interactive marketplace are greatly complicated by the disparity between different companies and the wide variety of services they offer. Digital media buying, pure design-and-build creative, search engine marketing or digital consultancy all fall under the umbrella of "interactive services", and most companies do a little bit of each of those in varying degrees, making comparisons difficult.
Interactive Agencies: USA
Ad Age's Top 20 Digital Agencies in the US by estimated revenue 2007
Digitas ($345m) |
DraftFCB Digital ($100m) |
|
Avenue A | Razorfish
($299m) |
iCrossing
($98m) |
|
Rapp Collins Interactive ($204m) |
IMC2
($92m) |
|
Ogilvy Interactive ($204m) |
Isobar ($92m) |
|
IBM Interactive ($188m) |
G2 ($90m) |
|
Sapient ($164m) |
Tribal DDB ($88m) |
|
Wunderman Interactive ($162m) |
MRM Worldwide ($84m) |
|
AKQA ($128m) |
Web.com ($83m) |
|
Organic ($125m) |
Purple@Epsilon ($80m) |
|
R/GA ($102m) |
VML ($74m) |
Source: Advertising Age
Adweek's Top 10 "Sector-defining" Interactive Agencies in the US by revenues in 2006
|
Avenue A/Razorfish ($268m) |
Organic ($98m) |
|
Digitas ($196m) |
Modem Media ($95m) |
|
MRM Partners ($170m) |
R/GA ($91m) |
|
Tribal DDB ($160m) |
Agency.com ($88m) |
|
AKQA ($101m) |
Carat Fusion ($48m) |
Adweek's Top 20 Interactive Agencies in the US by estimated revenue 2005
|
Euro RSCG 4D ($280m) |
R/GA ($112m) |
|
Grey Digital Marketing ($250m) |
Agency.com ($88m) |
|
Ogilvy Interactive ($250m) |
Modem Media ($89m) |
|
Avenue A/Razorfish ($184m) |
FCBi ($85m) |
|
Isobar (Aegis) ($175m) |
Media Contacts (MPG) ($70m) |
|
Digitas ($155m) |
Organic ($70m) |
|
Tribal DDB ($150m) |
Tequila ($65m) |
|
RMG Connect ($150m) |
Nurun
+ Ant
Farm ($61m) |
|
Wunderman Interactive ($135m) |
Draft Digital ($59m) |
|
MRM Partners ($130m) |
Arc Worldwide ($59m) |
Forrester Research shortlist of leading US web design agencies in 2007
| "leaders" | "strong performers" | "contenders" |
|
Avenue A | Razorfish |
Tribal DDB |
IconNicholson |
|
Organic |
Arc |
Macquarium |
|
Critical
Mass |
Digitas |
Sapient |
|
R/GA |
Fry Inc |
VML |
|
IMC2 |
||
|
Molecular (Aegis) |
||
|
WhittmannHart |
Source: The Forrester Wave: interactive design agencies Q2 2007
Other Agencies
|
cyber communications (Japan) |
Atmosphere BBDO |
|
Agency.com |
Tocquigny
|
|
LBi International |
Interactive Agencies: UK
Most Admired Digital Agencies in 2005 (ranked by peer votes)
| creative | media |
|
glue London (Isobar) |
i-level |
|
Dare (BBH) |
Diffiniti (Isobar) |
|
AKQA |
Profero |
|
Hi-Res |
ZenithOptimedia |
|
Unit 9 |
OMD UK |
|
Poke (Mother) |
mOne (MindShare) |
|
Crispin Porter & Bogusky |
All
Response Media |
|
Digit |
Initiative UK |
|
Lean Mean Fighting Machine |
Agency Republic |
|
Double You |
Media Contacts (MPG) |
|
FarFar |
Manning Gottlieb OMD |
|
Goodby Silverstein |
Outrider |
|
Lateral |
Media.Com |
|
Agency.com |
Starcom |
|
Agency Republic |
Agency.com |
source: Campaign
The New Media Age Leading Interactive Agencies in the UK in 2007
| Top 15 by declared turnover | Media Planning & Buying |
|
Sapient |
Isobar (Carat) |
|
LBi |
Media.com (MediaCom) |
|
Conchango |
i-level |
|
AKQA |
MindShare Interaction |
|
Netstore |
Media Contacts (MPG) |
|
Avenue A | Razorfish DNA |
BLM
Quantum |
|
Detica |
Zed Media (ZenithOptimedia) |
|
MRM Worldwide |
MVI |
|
TBG London |
Unique
Digital Marketing |
|
Web Technology Group |
Brilliant
Media |
|
Summit Media |
All
Response Media |
|
IMG New Media |
Profero |
|
Dare (Cossette) |
Harvest
Digital |
|
Publicis Dialog |
Cheeze |
|
Ioko |
LBi |
Source: New Media Age
Germany
Top 10 Interactive Agencies 2007 by revenues
|
T-Systems Multimedia Solutions (Deutsche Telekom) |
Digital
Media Center |
|
Pixelpark |
Euroweb Internet |
|
|
Init AG |
|
Syzygy |
Bassier Bergman & Kindler |
|
Sinner
Schrader |
IMC |
Source: Germany - New Media Service Ranking 2008
France
Top 10 Interactive Agencies by creativity
|
Duke (aQuantive) |
CLM BBDO |
|
Les
Chinois |
Kassius |
|
Wcube |
TBWA\Interactive |
|
Publicis.net |
Wunderman |
|
Megalo[s] |
BETC Euro RSCG |
Source: CB News