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Leading Marketing Services Agencies
The marketing services environment is divided up into numerous, often inter-connecting disciplines. In many cases, the lines between these are blurred, and many of the larger agencies offer a "full-service" or integrated offering. This indicates that they can supply everything from "above the line" creative advertising (for example, television commercials, print and poster campaigns) to "below-the-line" marketing (including interactive, direct response, customer relationship, special events etc), as well as media planning and even buying. However it is just as likely that some of these services may be contracted out to affiliated specialist agencies.
| Direct | Multicultural | Recruitment | Market Research |
| Sales Promotion | Healthcare | Public Relations | Branding & Design |
Ad Age's Leading Direct Marketing Agencies in 2007 by estimated US revenues
Epsilon ($360m) |
Harte-Hanks Direct ($182m) |
|
Rapp Collins ($352m) |
Merkle ($181m) |
|
DraftFCB ($298m) |
MRM Partners ($140m) |
|
Wunderman ($295m) |
OgilvyOne ($135m) |
|
G2 ($189m) |
Aspen
Marketing ($112m) |
Other Integrated Marketing / Direct Marketing / Customer Relationship Marketing / Database Marketing
Ad Age's Leading US Sales Promotion Agencies in 2007 by estimated revenues
|
Carlson
Marketing ($194m) |
Mosaic
($121m) |
|
George P Johnson ($185m) |
Tracy Locke Partnership
(Omnicom) ($121m) |
|
BBDO Detroit ($156m) |
Alcone Marketing ($116m) |
|
Integer Group ($132m) |
Momentum Worldwide ($115m) |
|
Jack Morton Worldwide ($129m) |
Derse ($106m) |
Promo Magazine's Top 20 sales promotion agencies by est. US revenues in 2005
Source: Promo 100 2006
Promo's Top 10 by qualitative performance in 2005
|
Arnold Brand Promotions (Arnold
Worldwide) |
Momentum Worldwide |
|
Arc Worldwide |
Marketing
Arm (Omnicom) |
|
Civic
Entertainment |
ePrize |
|
Catapult
Integrated Services |
Eric
Mower |
|
Digitas |
Draft / PromoWorks
/ Ryan
Partnership |
Source: Promo 100 2006
Other Sales Promotion / Event Marketing / Field Marketing
|
Halo |
Moroch |
|
Rivet |
TBA Global |
|
Cyrk |
SPAR Group
|
|
Gage Marketing |
HighCo |
|
Imagination Group |
Y&R Brand Buzz |
|
The Marketing
Store |
EMAK Worldwide
|
|
Octagon Worldwide |
IMG International Management Group |
|
Sportfive |
Advertising Age's Leading Multicultural Agencies in 2007
| Hispanic | African-American | Asian-American |
|
Dieste Harmel |
Carol
H Williams |
Kang & Lee |
|
Bravo Group |
Burrell Communications |
InterTrend |
|
Vidal
Partnership |
GlobalHue |
Admerasia |
|
Lopez Negrete
|
UniWorld (WPP) |
IW Group (Interpublic)
|
|
Bromley Communications |
Matlock
Advertising |
Time Advertising |
Other Multicultural Marketing agencies profiled
|
Casanova Pendrill |
Wing Latino |
Healthcare Marketing
Recruitment Marketing
|
Bernard Hodes |
JWT Specialized Communications |
|
TMP Worldwide |
Golley Slater |
Public Relations
|
Chime Communications |
Porter Novelli |
|
Golin/Harris |
Weber Shandwick |
|
Huntsworth |
Publicis Consultants |
Market Research / Consultancy
|
Kantar Group |
Banner Corporation |
Branding & Design
|
Envoy Communications |
Interbrand |
|
Fitch Worldwide |
Imagination Group |
|
HighCo |
Futurebrand |