Billabong (Australia)

Surfing and extreme sports clothing and accessories label Billabong has been one of Australia's fastest growing brands since the late 1990s. In 2004, branding agency Interbrand listed it among that country's most valuable brands, outranking even national airline Qantas, financial services company AMP or any of Australia's wine labels. The group has delivered additional growth since 2002 by acquiring other sports apparel and accessories businesses. The market for extreme sports apparel and accessories is highly competitive, but Billabong is the clear #2 worldwide behind US company Quiksilver. Click here for an Adbrands Profile of Billabong (subscribers only). Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Billabong? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Clothing & Accessories Sector index for other companies

Subscribers may access the following website links here:

Billabong website

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