InBev (Belgium)

A series of aggressive acquisitions in a rapidly consolidating market has made InBev, formerly known as Interbrew, the world's leading brewer by volume. Until now, the group has only had a limited presence in the US, the world's biggest beer market, but a far more extensive global profile than its main rivals Anheuser-Busch and SABMiller. The key to Interbrew's growth has been a series of major acquisitions, including two of the UK's biggest beer marketers, and several important German brands. Added to the group's existing European flagship Stella Artois, and a strong portfolio of regional beers, these gave Interbrew the right to describe itself as the "world's local brewer" by 2003, with a leading position in virtually every country in which it had a presence. The crowning deal - so far at least - was a merger in 2004 with South American brewer AmBev to form a new global giant. Yet that arrangement was completely overshadowed in 2008 when InBev sealed a deal to acquire American giant Anheuser-Busch for a whopping $52bn. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See also Alcoholic Beverages Sector index for other companies

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InBev website

Beer.com	Boddingtons
Beck's	Diebels
Stella Artois	Labatt
Bass Ale	Dommelsch
Borsodi	Hertog Jan
Cafri	Staropramen
OB	Cass

AmBev	Oriental Brewery (Korea)
Sun Interbrew (Russia)	Interbrew Netherlands

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