Estimated Ad Expenditure 2006 US$7.4bn (source: ZenithOptimedia)
Brazil's leading advertisers in 2005 by advertising expenditure were:
 Casas Bahia
|
Fiat |
|
Ford |
|
| Unilever
Brasil |
Vivo (Telefonica)
|
|
General Motors |
Government of Brazil |
|
Co Brasileira (Grupo
Pao de Acucar) |
America
Movil |
Source: Advertising Age/Ibope
Brazil's Most Valuable Brands in 2004 were:
| Itau
(est value $1.2bn) |
Petrobras
($485m) |
|
Bradesco
($828m) |
Brahma (AmBev) ($352m) |
|
Natura
($526m) |
Unibanco
($223m) |
|
Banco do Brasil
($520m) |
Antarctica (AmBev) ($192m) |
|
Skol (AmBev) ($512m) |
ABN
Real ($171m) |
Other Brazilian Companies Profiled in Adbrands
|
Procter & Gamble Brazil |
Nestle Brazil |
|
Ambev |
Brazil's leading agencies in 2004 by billings were:
|
Y&R Brasil (R$2.9bn) |
Lew, Lara (R$826m) |
|
McCann Erickson
(R$1.0bn) |
F/Nazca Saatchi &
Saatchi (R$753m) |
| Almap/BBDO
(R$973m) |
Grupo
Ogilvy (R$748m) |
| Grupo
JWT (R$930m) |
Grupo Giovanni FCB (R$712m) |
|
DM9 DDB (R$867m) |
Publicis Salles
Norton (R$668m) |
Other leading Brazilian Agencies profiled by Adbrands
|
Grupo ABC
|
DPZ Duailibi, Petit,
Zaragoza |
|
Talent |
Fischer America / Grupo Total |
|
W/Brasil / Grupo Prax |
Marketing
industry news in Brazil: MM Online
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