The Seagram Company (Canada)

Seagram underwent several major transformations between 1995 and 2000 before its final break-up. This traditional drinks business reinvented itself as a global entertainment giant, acquiring first Universal Studios and then Europe's leading music group Polygram. But costs and losses spiralled and the group's share price plummeted. After months spent wooing every one of the world's leading media groups, Seagram finally sold out to the Gallic charm of France's Vivendi in a $34bn deal which is one of the biggest ever transatlantic buy-outs. The group's heritage liquor business was sold off, while the entertainment assets of Seagram and Vivendi were merged as Vivendi Universal. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

The Adbrands Company Profile of Seagram summarises the company's history.

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