Estimated Ad Expenditure 2006 US$2.3bn (source: Initiative)
Switzerland's leading advertisers in 2004 were:
Migros |
Unilever |
|
Coop Schweiz |
Die
Post |
|
Swisscom |
L'Oreal |
|
Nestle |
Orange |
|
Procter & Gamble |
Manor |
Source: Media Focus
Switzerland's most valuable brands in 2006 were:
|
Nescafe |
Zurich |
|
UBS |
Rolex |
|
Novartis |
Swisscom |
|
Roche |
Credit
Suisse |
|
Nestle |
Omega |
Source: Interbrand
Other Brands & Companies
Switzerland's leading agencies in 2002 were:
|
Publicis |
McCann-Erickson |
|
Advico Young & Rubicam |
Contexta
(Bates affiliate) |
|
Lowe |
Euro RSCG |
|
Wirz Werbeberatung
(BBDO affiliate) |
Grey |
|
Impuls TBWA |
Jung
von Matt/Limmat |
Source: BSW
Marketing
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