Beverage Partners Worldwide : marketing and advertising profile at Adbrands.net

Nestea: Brand Profile

Nestea is the iced tea brand owned by Nestle, but controlled in most global markets by Beverage Partners Worldwide (BPW), a joint venture between Coca-Cola and Nestle. The business operates in more than 40 countries, marketing Nestea as well as other ready-to-drink chilled teas. Until recently it also managed RTD flavoured milks and chilled coffees, including several Nescafe spin-offs. Those were excluded from the joint venture in 2007, and Coke subsequently agreed a separate joint venture with Illy Coffee to market RTD coffees. Despite the marketing prowess of Coke and Nestle, Nestea currently trails well behind competitors, notably Lipton and Snapple, in most developed markets. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Non-Alcoholic Beverages Sector index for other companies

The Adbrands Company Profile of Beverage Partners Worldwide summarises the company's history and current operations and also contains the following brand links:

Nestea	Belte
Nestea Ice	Planet Java iced coffees

Coca-Cola and Nestle

Nestea (Japan)	Nestea (Finland)
Nestea (Korea)

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