Nestlé SA (Switzerland)

Nestlé is the world's biggest food manufacturer, with around 480 factories in 87 countries, and a portfolio that ranges from baby foods to pet care, from chocolate to mineral water. Its world-famous brands include Nescafe and Perrier, among many others. The group also owns a large shareholding in cosmetics company L'Oreal. As with other food companies, recent years have seen a greater concentration on a focused food and beverage business. In particular Nestlé has leveraged its performance in sectors such as ice cream and petfoods with an aggressive acquisition strategy. Advertising Age estimated global measured advertising expenditure of $2.1bn in 2006, making Nestlé the world's #8 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

Adbrands coverage of Nestlé is split across several different pages. See also regional coverage of Nestlé USA, Nestlé Latin America, Nestlé UK, Nestlé Australia and Nestlé Japan. Divisional coverage includes Nestlé Rowntree confectionery, Nestlé Waters and the Cereal Partners joint venture. Brands covered include Nescafe, Nestlé Purina, Nestea, Dreyer's, Maggi, Buitoni and Herta.

Advertising: Which agencies handle advertising for Nestlé? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Food Sector, Non-Alcoholic Beverages Sector and Petcare Sector indexes for other companies

The Adbrands Company Profile of Nestlé summarises the company's history and current operations and also contains the following brand links: Nestlés

Nestlé website

Nescafe	Gervais Extreme
L'Oreal	Maggi
Nestlé Rowntree	Maxibon
Nestlé Purina / Friskies	Galderma
Nestea	Buitoni
Cereal Partners	Herta
Dreyer's Ice Cream	Carnation Infant Nutrition
Nestlé Waters	Nespresso
Baerenmarke	Alcon Laboratories
Nesquik	Jenny Craig
Baci	Nestlé Foodservices
Nestlé Baby Food	Willy Wonka

Nestlé UK	Nestlé Japan
Nestlé USA	Nestlé Latin America
Nestlé Australia

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