Montres Rolex (Switzerland)

Economic downturns come and go, but Rolex rarely loses any of its sparkle. Currently celebrating its centenary, the Swiss company is arguably the world's best-known manufacturer of luxury timepieces, and is responsible for introducing many of the functions we now take for granted in a watch, including waterproofing, a self-winding mechanism, and even the day and date dial. The brand retains its position as one of the world's most prestigious status symbols, its cachet protected by a price range that starts at around $2,500 and can reach more than $175,000 for the company's most gold and diamond-encrusted models. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: see Clothing & Fashion Accessories for other companies

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Rolex website

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