Bayer (Germany)

Despite a portfolio of hundreds of other products, Bayer is still best known as the company that developed the mother of all pharmaceuticals, Aspirin, just over 100 years ago. Aspirin remains one of its top-selling products today, part of a wide portfolio of products ranging from polyurethane to flea control sprays, and from antibiotics to vitamins. In recent years the group's massive size proved more of a liability than an asset and it has restructured into a collection of smaller and more efficient operating units, each of which has the potential to be split off as an independent business. Advertising Age estimated global measured advertising expenditure of $570m in 2006, making Bayer the world's #55 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Bayer? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information from Adbrands.net

Competitors: see Pharmaceutical Sector index for other companies

The Adbrands Company Profile of Bayer summarises the company's history and current operations and also contains the following website links:

Bayer website

Aspirin	Ascensia
Alka-Seltzer	Kogenate
Canesten	Talcid
One-A-Day	Yasmin
Adalat	Bayer Crop Science
Cipro	Avelox
Advantage	Levitra
Aleve	Midol
Rennie	Supradyn
Glucobay	Betaferon

Bayer worldwide

Click HERE to subscribe to Adbrands.net and access the profile and website links