Beiersdorf / Nivea (Germany)

Beiersdorf may not itself be a household name, but its lead brand certainly is. Nivea is the world's #1 personal care brand, encompassing a vast range of products ranging from skin cream to deodorants. Beiersdorf's other leading brands include La Prairie skincare, Labello lipcare, Atrix handcream and Hansaplast medical dressings, as well as Tesa adhesive tape. After several years as a potential takeover target, part-owner Tchibo agreed to take control of the business in 2003, buying out majority shareholder Allianz. Advertising Age estimated global measured advertising expenditure by parent group Tchibo/Maxingvest of $859m in 2006, making it the world's #34 advertiser. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Personal Care Index for competitive companies

The Adbrands Company Profile of Beiersdorf summarises the company's history and current operations. Subscribers may access the following website links: nivia

Beiersdorf website

Nivea	Tesa
Nivea Baby	8x4
La Prairie	Bandfix
Juvena	Florena Cosmetic
Hirtler	Hansaplast
Curad	Eucerin
Nivea For Men	Jobst
Nivea Sun	Futuro
BSN Medical	Elastoplast

Tchibo

Beiersdorf (Netherlands)	Beiersdorf (Switzerland)
Beiersdorf USA	Beiersdorf (Canada)

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