Bertelsmann DirectGroup

Bertelsmann DirectGroup is one of Europe and Asia's leading retailers of books, reaching customers through a network of direct mail services, clubs and retail outlets in 23 countries. Its brands include Der Club, Book Club Associates, France Loisirs and Circulo de Lectores. In 2007, the business was split into two separate divisions, and management of DirectGroup's US-based services were transferred to Bertelsmann's publishing subsidiary, Random House. Later in the year, however, the group was said to be considering the sale of all its book, music and video clubs except the heritage business in Germany, and the reporting structure of Direct Group North America was redirected back to Bertelsmann's CFO in 2008. The business was sold in July 2008 to investment fund Najafi Companies. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

The Adbrands Company Profile of Bertelsmann DirectGroup summarises the company's history and current operations, and includes the following links:

Bertelsmann DirectGroup website

BCA / Books Direct (UK)	Bertelsmann Book Club (China)
Der Club (Germany)	The Book Club (Korea)
Círculo de Lectores (Spain)	ECI (Netherlands)
Donauland (Austria)	France Loisirs(France)

Bertelsmann

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