Estimated Ad Expenditure 2006 US$20.8bn (source: ZenithOptimedia)


Germany's Leading Advertisers in 2007 by advertising expenditure
Media Markt / Saturn (Metro) (E500m) McDonalds (E146m)
Procter & Gamble (E389m) Gruner +Jahr (E140m)
Aldi (E284m) C&A (E134m)
Unilever (E282m) DaimlerChrysler (E127m)
Ferrero (E274m) Sparkassenverband (E126m)
Axel Springer (E265m) Beiersdorf (E124m)
L'Oreal (E247m) T-Mobile (E120m)
Edeka (E245m) Audi (E115m)
Lidl (E225m) Schlecker (E113m)
Volkswagen (E205m) Ford (E112m)
Danone (E170m) WAZ (E111m)
Reckitt Benckiser (E158m) Renault Nissan (E110m)
Toyota (E156m) Coca-Cola (E108m)
Opel (E154m) O2 (E106m)
Deutsche Telekom T-Home (E147m) Jamba (E106m)

Source: HorizonT/Nielsen Media Research

Germany's Leading Products in 2007 by advertising expenditure
Media Markt (Metro) (E305m) Penny (REWE) (E73m)
Aldi (E280m) Edeka Einkaufgenossenschaft (E59m)
Lidl (E222m) Ikea (E55m)
Saturn (Metro) (E193m) Danone Actimel (E51m)
C&A (E132m) Obi (E50m)
Schlecker (E111m) Praktiker (E46m) 
McDonald's restaurants (E107m) Deutsche Bahn (E44m)
Edeka Aktiv-Markt (E95m) Toyota Auris (E43m)
Premiere pay TV (E91m) VW Pkw-Programm (E43m)
REWE (E83m) Douglas (E43m)

Source: Nielsen Media Research / HorizonT

Germany's "Most Trusted" Brands in 2006
Car Volkswagen Petrol Retailer Aral (BP)
Kitchen Appliance Miele Mobile Phone Service Vodafone
PC Siemens Vitamins Abtei
Mobile Phone Nokia Analgesic/Pain relief Aspirin (Bayer)
Camera Canon Cough /Cold remedy Wick (P&G)
Holiday Company Tui Breakfast Cereal Kelloggs
Bank/Building Society Sparkasse Hair Care Schwarzkopf (Henkel)
Credit Card Visa Cosmetic Jade (L'Oréal)
Insurance Company Allianz Skin Care Nivea
ISP AOL Soap Powder Persil

 Source: Readers Digest Most Trusted Brands survey

Germany's "Best Brands" in 2006
Tchibo Canon
Lego Siemens appliances
Nivea Sony
Miele Schiesser
adidas Freixenet

 Source: GfK Best Brands

Other Leading German Companies Profiled in Adbrands
Siemens Deutsche Bank
Bertelsmann SAP
Bayer RTL
BMW Muller

 

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