Knorr: brand profile
Unilever's
single biggest brand is Knorr, the food business acquired as part of
Bestfoods in 2000. Despite its extensive portfolio of brands, Unilever had
comparatively few with a truly global footprint prior to the Bestfoods deal.
Certainly none even came close to matching Knorr's extensive international profile.
The brand is sold in more than 80 countries, and its product range covers a
huge collection of soups, sauces, bouillons and prepared pasta, rice and potato
meals. Click
here to find out more (subscribers only); or subscribe
to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
Advertising: Which agencies handle advertising for Knorr? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.
Competitors: see Food Sector index for other companies and brands
The Adbrands Company Profile of Knorr summarises the brand's history and current market position . Subscribers may access the following website links:
Knorr
website
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Knorr US |
Knorr Germany |
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Knorr France |
Knorr
Denmark |
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Knorr Austria |
Knorr Finland |
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Knorr Hungary |
Knorr Italy |
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Knorr Netherlands |
Knorr Poland |
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Knorr Switzerland |
Knorr
Ireland |
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