Scholz & Friends (Germany)
Scholz
& Friends is Germany's biggest independent marketing services group,
managing a portfolio of different agencies spread across Europe including the
German arm of the Lowe network. During the
1980s, Scholz was acquired by Bates Worldwide, and it was subsequently groomed
to become a second advertising brand within the Cordiant
portfolio. In 2001, Scholz merged with UVE, a publicly quoted production company specialising in live
entertainment programming for television and the internet. The resulting business,
still controlled by Cordiant,
was Germany's first publicly
quoted advertising and marketing communications group. Financial
problems within Cordiant led Scholz to regain its independence
in 2003, and the business is now privately owned once more. Advertising
Age ranked Scholz' parent group Commarco as the #32 worldwide ad organisation in
2007 with revenues of $172m. Click
here to access the Adbrands profile (subscribers only); or subscribe
to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
Clients: Which clients does Scholz & Friends handle? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information
Competitors: see Leading Agency Rankings in Germany
The Adbrands Company Profile of Scholz & Friends summarises the company's history and current operations. Subscribers may access the following website links:
Scholz
& Friends website
| United
Visions |
Couch Potatoes |
| Plato |
Deep Blue |
|
Lowe Deutschland |
gkk Dialog Group
|
| Sensai |
|
Commarco
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