Volkswagen (Germany)

Volkswagen is far and away Europe's top-ranking carmaker with a broad portfolio which includes VW itself, Audi, Seat, Skoda, Lamborghini and Bentley. On the world stage, VW ranks fourth behind GM, Toyota and Ford, and the group has clear ambitions to overtake its larger rivals. Yet despite its range, Volkswagen has been struggling to combat flat performance in its home market and in the US, as well as fierce competition in its #2 market, China. Some of those problems are being addressed successfully with an aggressive new strategy inspired by the group's new controlling shareholder, luxury sports car manufacturer Porsche. Advertising Age estimated global measured advertising expenditure of $1.7bn in 2007, making Volkswagen the world's #18 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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The Adbrands Company Profile of Volkswagen summarises the company's history and current operations. Subscribers may access the following website links: volkswagon

Volkswagen website

Audi	VW Golf
Seat	New Beetle
Skoda	VW Bank Direct
Lamborghini	Volkswagen Commercial Vehicles
Europcar	Gedas
Rolls-Royce	VW Immobilien
Autostadt	VW-BKK
Scania	Scania
Bentley	Bugatti

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