Wella
(Germany)
Wella is
one of the world's leading professional haircare brands. It was acquired in
2003, along with a portfolio of other haircare and fragrance products, by Procter & Gamble,
consolidating the US giant's position as the undisputed #1 in global haircare.
However the process of
integrating Wella Group into P&G has been slow and complicated, not least because
of the refusal by some minority shareholders to sell out. As a result the group
remains a separate legal entity, only majority-owned by Procter &
Gamble. It has taken over control of Clairol's professional haircare
operations outside the US, as well as management of P&G's other
fragrance licenses, now grouped as P&G
Prestige Products. Click here to access the Adbrands profile (subscribers only); or
subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
Advertising: Which agencies handle advertising for Wella? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information from Adbrands.net
Competitors: see Personal Care index for other companies
The Adbrands Company Profile of Wella summarises the company's history and current operations. Subscribers may access the following website links:
Wella website
|
Londa |
Kadus |
|
Sebastian |
Graham
Webb |
|
Tondeo |
Welonda |
|
Belvedere |
Wella Friseur |
|
Viva |
Vivality |
|
Shockwaves |
Wellaflex |
Click HERE to subscribe to Adbrands.net and access the profile and website links
