Carrefour Group (France)

Carrefour is the second largest retail group worldwide, behind America's Wal-Mart, and the market leader in Europe. By mid 2007 the group and its franchise partners managed a combined network of almost 15,000 stores in 29 countries. Although it has no presence in the US, UK and Germany, Carrefour has significant interests throughout the rest of Europe, but has gradually cut back its presence in some Asian and Latin American markets. For several years, the group has been struggling to reignite growth in its biggest territory, France, which still accounts for just under half of all revenues. There were signs that Carrefour might finally have begun to resolve that problem in 2006. Advertising Age estimated global measured advertising expenditure of $318m in 2006, making Carrefour the world's #87 advertiser. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Carrefour website

Carrefour	Ooshop.com
Champion	Supermercados Norte
GB	Prodirect
DIA	Promocash

Carrefour Italy	Carrefour Czech Republic
Carrefour Belgium	Carrefour Japan
Carrefour Poland	Carrefour Portugal
Carrefour Argentina	Carrefour Greece
Carrefour Spain	Carrefour Indonesia

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