Chanel (France)

Chanel has long reigned as one of the world's most prestigious brands. Unlike virtually all of its rivals, it has never fallen out of style (even if it may have occasionally fallen out of fashion). Inevitably much of the credit goes to Coco Chanel's personal, ground-breaking originality, but for more than 20 years it is Karl Lagerfeld who has carried the torch for the House of Chanel. The real core of the brand is not its apparel but its fragrance portfolio, and above all, Chanel No 5, indisputably the world's most famous perfume, and the most successful fragrance ever bottled. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Fashion & Clothing Sector for other companies

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Chanel website

Bourjois	Frederic Fekkai
Eres	Holland & Holland

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