Danone (France)

France's leading food group, Danone is nibbling at the heels of Swiss giant Nestle in two key market sectors. Danone is the world #1 in fresh dairy foods, with a strong collection of healthy and innovative products. It is also joint leader in bottled water, although its brands are now handled in the all-important US market by Coca-Cola. Danone has steadily sold off all other businesses, including beer, cheese and sauces. In order to concentrate more closely on its leading products, Danone agreed a deal in 2007 to sell its biscuits and crackers brands, a sector in which it was the worldwide #2, to its main rival, Kraft. Advertising Age estimated global measured advertising expenditure of $1.3bn in 2006, making Danone the world's #22 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see also Food Sector and Beverages Sector indexes for other companies

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Group Danone website

Danone	Dannon
Evian	Bledina
Shape	Aqua
Actimel	Volvic
Activia	Yakult
Stonyfield Farm	Frucor
Eden Springs	Wahaha

Danone (France)	Danone (Spain)
Danone (Turkey)	Actimel (USA)
Evian (France)	Danone (Italy)
Health Mineral Water (China)	Danone Water (Canada)
Actimel (France)	Evian (UK)
Hayatsu (Turkey)	FontVella (Spain)
Crystal Springs (Canada)	Dannon (US)
Danone (Switzerland)	Actimel (Ireland)
Petit Gervais (Switzerland)	Actimel (Germany)
Danone Institute	Actimel (UK)

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