E Leclerc (France)

E Leclerc is France's biggest supermarket brand by market share (although rival Carrefour is bigger by revenues). The chain, which remains a co-operative, has built its reputation by battling against government monopolies and price controls in order to sell high quality foods at rock-bottom prices. It regularly courts media headlines to accuse suppliers or rivals of over-pricing. Leclerc has moved into a huge a variety of additional markets ranging from funerals to travel services. It is also the country's foremost jeweller and a leading petrol retailer. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: see also Retail Sector index for other companies

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E Leclerc website

Le Manege a Bijoux	Marque Repere
Leclerc Voyages	Eco+
Nos Regions Ont Du Talent	Tissaia

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