L'Oreal (France)
L'Oreal
is the global #1 in cosmetics with a portfolio that
contains many of the world's biggest hair and beauty products, including
such brands as Garnier, Maybelline and Lancome. It also markets fragrances
and cosmetics under license for other companies such as Giorgio Armani and
Ralph Lauren. More than 80% of group sales are generated outside France, with operations in every major
territory. Since the 1980s the group has made North America a particular
focus of attention, wrong-footing domestic rivals with dynamic marketing and a series of smart
launches and clever acquisitions. The most recent of these was the 2006 deal
to acquire ethical beauty products retailer Body Shop. Advertising
Age estimated global measured advertising expenditure of $3.1bn in 2006, making
L'Oreal the
world's #4 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands
coverage of L'Oreal is split across several pages. See also profiles
of L'Oreal USA, L'Oreal UK
and Maybelline. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
Advertising: Which agencies handle advertising for L'Oreal? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.
Competitors: See Personal Care index for other companies
Subscribers may access the following website links: loreal
L'Oreal
website
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L'Oreal
Paris |
Garnier |
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Lancome |
Createurs De Beaute |
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Helena Rubinstein |
Maybelline |
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Parfums
Cacharel |
Kerastase |
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Laboratoires
Vichy |
Ombrelle |
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Galderma |
La Roche-Posay |
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L'Oreal Professional |
Redken |
|
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Giorgio Armani Parfums |
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L'Oreal Kids |
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Shu Uemura |
Kiehl's |
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L'Oreal Hair Science |
L'Oreal HydraFresh |
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Ralph Lauren Fragrances |
BioMedic |
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Biotherm |
Sanofi-Aventis |
|
L'Oreal UK |
L'Oreal
Germany |
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L'Oreal USA |
L'Oreal
Spain |
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L'Oreal Hungary |
|
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L'Oreal Italy |
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