LVMH (France)


LVMH's brand portfolio is a catalogue of the finest things money can buy. It is the world's premier luxury goods company, controlling more than 50 exclusive brand names including Louis Vuitton, Christian Dior, Givenchy, Moet & Chandon, TAG Heuer and Guerlain. These have been accumulated over the years by LVMH's chairman, Bernard Arnault, earning him the title of France's richest man, as well as its most influential arbiter of good taste. One of Arnault's few failures was the two-year battle to add ultra-chic Gucci to his collection. LVMH eventually admitted defeat in 2000, but instead negotiated a handsome payout for its interest. Advertising Age estimated global measured advertising expenditure of $456m in 2006, making LVMH the world's #70 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Retail Sector, Alcoholic Beverages Sector and Clothing Sector indexes for other companies


Subscribers may access the following website links:

LVMH website

Louis Vuitton Domaine Chandon
Sephora Celine
eLuxury.com Jardine Wines & Spirits
Moet & Chandon La Tribune
Veuve Clicquot Victoire Multimedia
Marc Jacobs  Globe Online
TAG Heuer Prada
Kenzo Acqua di Parma
Hennessy Christian Dior
Givenchy Cape Mentelle vineyard
Loewe BeneFit Cosmetics
Fendi Chateau d'Yquem
Thomas Pink Cloudy Bay vineyard
Zenith Mount Adam
Donna Karan DFS Galleria
Berluti Make Up Forever
Fresh Fred

Guerlain

Investir

Ruinart

Omas

Belvedere vodka

Chopin vodka
Mercier

Emilio Pucci

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