Pernod-Ricard (France)

Pernod-Ricard became the world's #2 spirits and wine company behind Diageo in 2005, following completion of a takeover of larger rival Allied Domecq. In 2008, it is set to become the joint #1 following the agreed acquisition of Vin & Sprit, parent group to Absolut vodka and other brands. Until recently, alcoholic beverages formed only part of Pernod-Ricard's portfolio, which also stretched to fruit processing and general distribution. However the group took a decision in the late 1990s to focus on its core drinks business, virtually doubling in size as a result of the acquisition of part of the Seagram portfolio, and again with the purchase of Allied. Other key brands include Ricard pastis, Ballantine's and Chivas whisky, Seagram's and Beefeater gin, Jacob's Creek Australian wines and Mumm and Perrier Jouet champagne. All non-alcoholic operations have been sold. Advertising Age estimated global measured advertising expenditure of $247m in 2006, making Pernod-Ricard the world's #100 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See also Alcoholic Beverages Sector index for other companies

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Pernod-Ricard website

Ricard	Martell cognac
Chivas Regal	Jameson Irish whiskey
Tia Maria	Kahlua
Ballantine's	Sandeman's
Beefeater	Presidente
Mumm	Perrier Jouet
Pastis 51	Wyborowa wodka
Clan Campbell Scotch	Wild Turkey bourbon
Havana Club	Montana
The Glenlivet	Abelour
Amaro Ramazzotti	Malibu
Jacob's Creek	Becherovka
Long Mountain	Wyndham Estate
Margaritaville	Stolichnaya

Pernod-Ricard USA	Orlando Wyndham (Australia)
Pernod-Ricard Denmark	Pernod-Ricard Europe
Pernod-Ricard Hungary	Pernod-Ricard Netherlands
Brand Partners Norway	Pernod-Ricard Sweden

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