Adbrands 
Weekly Update
 
3rd July 2008

Advertisers
eBay fined E39m in France for allowing sale of counterfeit Vuitton and Dior; ordered to block sales of genuine Dior products at knockdown prices

Anheuser-Busch finally delivers its verdict on InBev offer: "financially inadequate"  

American Airlines, British Airways and Iberia planning huge transatlantic joint venture 

France Telecom drops TeliaSonera bid; Blockbuster abandons Circuit City 

Agencies
Deals, deals, deals: Enfatico buys Adpeople of Denmark; Y&R buys Kassius of France; Publicis buys Wall St PR Kekst; Cohn & Wolfe merges with GCI
 

Omnicom launches high-level women's market consultancy 

Account Assignments: Cadbury's UK media to PHD, North America media into review; GSD&M Idea City picks up Marshalls and Popeyes; BBH New York gets GMAC 

Media
Yahoo restructures again, adjusts for executive departures

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RECENTLY ADDED PROFILES
Lord & Thomas
Primark
Associated British Foods
TMP Worldwide
Grupo ABC
Aviva
Innocent Drinks

The Mission

John Lewis
Agency Republic

Virgin Atlantic
Time Warner Networks
Time Warner Cable
Random House

Campari Group
Wells Fargo & Co

Staples
Bank of America
Toshiba
Mini
TOP ADVERTISING TERRITORIES
by ad expenditure in 2007

USA ($179.3bn)
Japan ($41.5bn)
UK ($23.3bn)
Germany ($21.7bn)
China ($15.0bn)
France ($12.9bn)
Italy ($11.2bn)
Spain ($9.8bn)
Brazil ($9.7bn)
S Korea ($9.7bn)

(ZenithOptimedia)

by forecast ad expenditure in 2010
USA ($194.1bn)
Japan ($43.4bn)
UK ($27.9bn)
Germany ($22.7bn)
China ($24.3bn)
Russia ($17.2bn)
Brazil ($14.2bn)
France ($13.5bn)
Italy ($12.3bn)
S Korea ($11.8bn)

Jobs & Careers

 

Everything you need to know to evaluate the leading agencies 
and advertisers in the world's major advertising markets

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated? 

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.

 Ads of the Week

Nike Football "Los Magnificos"
by Villar Rosas Barcelona

Nokia "Music Almighty" 
by Wieden & Kennedy London

Johnnie Walker "Moving Image" 
by Bartle Bogle Hegarty New York

Honda "Whoosh" 
by Draftfcb Melbourne

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Recently Revised Brand Profiles and Snapshots
Draftfcb River Island Bandai Namco
Dailey & Associates Walkers Crisps Prada
Casanova Pendrill O2 Y&R France
Capital One Next Leo Burnett France
Campbell Mithun New Look Callegari Berville Grey
Bravo Group Leagas Delaney Henkel
Best Buy Fitch Deutsche Bank
Avrett Free & Ginsberg Delaney Lund Knox Warren Grey Germany
Arnold Worldwide CDP BMZ+more
StrawberryFrog / Amsterdam Volvo Shanghai Advertising
Arc Worldwide Nintendo Zurich Financial Services
Weetabix Mitsubishi UFG Financial Rolex

Most Requested Profiles 1Q 2008

Agencies Advertisers & Brands
Starcom MediaVest DDB Worldwide Procter & Gamble Diageo
OMD Ogilvy & Mather Coca-Cola Walt Disney
Mediaedge:CIA MindShare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford
Carat DraftFCB LVMH Verizon
ZenithOptimedia JWT L'Oreal PepsiCo
Initiative Universal McCann Sony SABMiller
Y&R Saatchi & Saatchi Nike American Express
MediaCom Bartle Bogle Hegarty Johnson & Johnson Target
TBWA Worldwide Wieden & Kennedy Toyota Tesco

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