Bertolli: Brand Snapshot

Bertolli is the world's best-selling branded olive oil, with a leading position in the US and several major European markets. Owned for several years by Unilever, the oil business was sold in 2008 to Grupo SOS of Spain. Unilever will keep hold of other food products marketed under the Bertolli name. Click here for an Adbrands Snapshot of Bertolli (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Food Sector index for other companies

Subscribers may access the following website links here:

Bertolli website

Unilever / Grupo SOS