Grupo Ferrero (Italy)
Family business Ferrero is the one of
world's biggest confectioners with a small portfolio of international brands
including Ferrero Rocher specialty chocolates, Nutella spread and Tic Tac mints.
But its biggest product is the Kinder portfolio, which encompasses a large
number of different confectionery products, led by Kinder Surprise chocolate
toy eggs.
Kinder is one of Italy's most international brands with
global sales in excess of E2bn. At home the group markets a substantial
collection of additional products including beverages, and it also has a
substantial presence in Germany. Advertising Age estimated global measured advertising expenditure of
$643m in 2006, making Ferrero the world's #49 advertiser. Click
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Competitors: see Confectionery Sector index for other companies
Subscribers may access the following website links:
|
Nutella |
Kinder Surprise (Canada) |
|
Estathe |
Giotto |
|
Mon Cheri |
Duplo |
|
Ferrero
Rocher (USA) |
Tic Tac (USA) |
|
Kinder
Cereali (Italy) |
Milch Schnitte (Germany) |
|
Ferrero USA |
Ferrero Mexico |
|
Ferrero Germany |
Ferrero France |
|
Kinder
Egg (Brazil) |
Ferrero
Snacks (Italy) |
|
Kinder
Surprise (Austria) |
Kinder
Cereali (Italy) |
|
Kinder
Surprise (Russia) |
Kinder
Surprise (Italy) |
|
Kinder
Surprise (UK) |
Nutella
(Italy) |
|
Ferrero
Group Argentina |
Kinder Surprise (UK) |
|
Nutella (Germany) |
Nutella (Austria) |
|
TicTac (Germany) |
Nutella
(USA) |
|
Milch Schnitte (Germany) |
Ferrero
Group (Russia) |
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