Fiat Group (Italy)
Fiat
Group plays a dominant role in the Italian economy. Almost half of
all cars on the road in Italy are made by Fiat, and the group has a
broad swathe of investments in other industrial sectors as well as the media.
Former patriarch Giovanni Agnelli also
built up substantial private interests, held separately through a network
of holding companies. But the old order has changed. Fiat has found its main car business under
pressure for some time, largely as a result of its dependence on Europe in
general and the Italian market in particular. After several years of negotiations, the group
attempted to bolster
this business with an ill-fated strategic alliance with General
Motors. But it was not enough to prevent further substantial losses and huge job
cuts, and the partnership was unwound in 2004. After a period in which the
group came close to bankruptcy, Fiat's performance finally began
to improve at the beginning of 2006 and it had regained its stability by the
end of 2007. Advertising Age estimated global measured advertising expenditure of
$542m in 2006, making Fiat the world's #59 advertiser. Click here for the Adbrands.net
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Competitors: see Cars Sector index for other companies and brands
Subscribers may access the following website links:
Fiat
Group website
|
Fiat |
Juventus |
|
Lancia |
Magneti
Marelli |
|
Ferrari |
La Stampa |
|
Iveco |
Fiat
Commercial Vehicles |
|
CNH Global |
PubliKompass |
|
Alfa Romeo |
Irisbus |
|
Maserati |
Teksid |
IFIL
|
Fiat worldwide |
Alfa Romeo worldwide |
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