Estimated Ad Expenditure 2006 US$11.0bn (source: ZenithOptimedia)
Italy's leading advertisers in 2005 by advertising expenditure were:
Telecom Italia |
Vodafone |
|
Unilever |
L'Oreal |
|
Procter & Gamble |
Barilla |
|
Fiat |
PSA
Peugeot Citroen |
|
Ferrero |
Nestle
|
Source: Nielsen Media Research
Other Italian Companies profiled in Adbrands
|
Armani |
Diesel |
|
Benetton |
Gucci |
|
Bertolli |
Perfetti Van Melle |
|
Buitoni |
Prada |
Italy's leading agencies in 2002 were:
|
Armando Testa Group |
Leo
Burnett |
|
McCann-Erickson Italiana |
Milano & Grey |
|
Young & Rubicam Italia |
Lowe Pirella |
|
J. Walter Thompson Italy |
Ogilvy & Mather |
|
BGS D'Arcy |
Euro RSCG |
Source: Ilte.net
Other Agencies
D'Adda,
Lorenzini, Vigorelli, BBDO
Italy's leading media agencies in 2004 by billings were:
|
Mediaedge: CIA (E1.3bn) |
ZenithOptimedia (E620m) |
|
Carat (E1.1bn) |
Media Italia (E600m) |
|
Mindshare (E925m) |
MediaCom (E340m) |
|
OMD (E700m) |
Universal McCann
(E290m) |
|
Starcom SMG (E670m) |
Initiative (E225m) |
Source: RECMA/MediaSet
| From Europe With Love
|
Pubblicita Italia |
|
Strategia |
AssoComunicazione |
Adbrands.net. All rights reserved © Mind Advertising Ltd
1998-2008