Canon Inc (Japan)

Once known only as the world's leading camera maker, Canon has slowly seen the nature of its business change over the years, first towards business machines, and now more firmly in the direction of computer peripherals. The group has delivered spectacular growth since the late 1990s, and is the world's leading manufacturer of office copiers, laser and bubble-jet printers. It generates more than a fifth of its revenues from sales to Hewlett Packard which resells Canon laser printers under the HP badge. Canon comprises over 180 separate companies around the world, several of them separately listed on the Tokyo Stock Exchange. Advertising Age estimated global measured advertising expenditure of $704m in 2006, making Canon the world's #45 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Information & Office Technology Sector index for other companies

The Adbrands Company Profile of Canon summarises the company's history and current operations. Subscribers may access the following website links:

Canon website

Canon Electronics	Canon Aptex
Canon Sales	Canon Software
Canon Chemicals	Copyer Co.
Criterion Software	Canon Financial Services

Canon Americas	Canon Asia
Canon Europe	Canon Oceania

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