Daiko Advertising (Japan)

Daiko is one of three Japanese agency brands operating under the umbrella of Hakuhodu DY, the country's #2 advertising group after Dentsu. Daiko has long been one of Japan's most Western-leaning agencies. In 1963 it was among the first to welcome a US agency to the country, forming a joint venture with Grey Advertising. In 2000, it ended its long-standing relationship with Grey to form a new liaison with Lowe Worldwide. It was absorbed into the Hakuhodo DY group in 2003, along with smaller agency Yomiko. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: See ranking of Top Advertising Groups Worldwide and Japan's Leading Agencies

The Adbrands Company Profile of Daiko summarises the agency's history and current operations. Subscribers may access the following website links:

Daiko website

Hakuhodo DY Holdings

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