Dentsu (Japan)

No advertising agency dominates its market as comprehensively as Dentsu, which controls around 30% of all mass media advertising in Japan, and has a staggering portfolio of more than 6,000 clients. Until recently, Dentsu's influence outside Japan has been limited to say the least. But since 2000, the giant has begun to spread its wings, becoming one of the principal backers of the newly expanded Publicis Groupe in a concerted bid to increase its share of Western advertising budgets. In 2007, Dentsu was the #5 marketing organisation worldwide (but the leading agency brand), with combined revenues of around $2.9bn. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See ranking of Leading Advertising Groups Worldwide and Leading Advertising Agencies in Japan

The Adbrands Company Profile of Dentsu summarises the agency's history and current operations. Subscribers may access the following website links:

Dentsu website

Dentsu Young & Rubicam	Publicis Groupe
Dentsu Public Relations	Ad Dentsu Osaka
Beacon Communications	Cyber Communications
Information Services International Dentsu	Dentsu TEC
Dentsu Research	Creative Associates

Kuo Hua Advertising (Taiwan)	Cayenne (Germany)
Dentsu USA	Caetsu (Portugal)
cdp-travissully (UK)	Dentsu Brussels (Belgium)
Phoenix Communications (Korea)

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