Mazda (Japan)
Mazda is
Japan's
#4 automaker, best known for its sporty coupes, although it also makes a
broad range of other models. The company has become increasingly intertwined with US giant Ford. The American car maker increased its stake in Mazda
from 25% to 33% in 1996, and now has effective control. Ford assisted in a
complete restructuring of the business in 2000 in order to counter several
years of slow and steady decline, especially in the domestic Japanese
market. The overhaul appears to have paid off, with several years of
strong sales growth, especially outside Japan, supported by its appealing
"Zoom Zoom" brand message. Advertising Age estimated global measured advertising expenditure of
$551m in 2006, making Mazda the world's #57 advertiser.
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Competitors: see Cars Sector index for other companies and brands
The Adbrands Company Profile of Mazda summarises the company's history and current operations. Subscribers may access the following website links:
Mazda
website
Mazda worldwide
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