Nintendo (Japan)

Nintendo is the company which invented the phenomenon of home video games. For better or worse, it also brought us the delights of Pokemon, the Super Mario Bros and other digitized characters who, during the 1980s and 1990s, managed to break out into a broader popular culture. But since then Nintendo's dominance of the industry has been undermined by new competitors. Long-time rival Sega may have fallen by the wayside, but the company's hold over the home console sector was stolen by Sony in 2000, and further weakened by Microsoft's Xbox. Nintendo also faces competition in the handheld market, a segment in which it had enjoyed a virtual monopoly since the late 1990s. However, the company has delivered a stunning return to form since 2006 with its new Wii console. Advertising Age estimated global measured advertising expenditure of $310m in 2006, making Nintendo the world's #88 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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The Adbrands Company Profile of Nintendo summarises the company's history and current operations. Subscribers may access the following website links:

Nintendo website

Gameboy Advance	Nintendo GameCube
Nintendo Wii	Nintendo DS
Super Mario	Donkey Kong
Zelda	Pokemon
iQue	Seattle Mariners

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