Nissan Motor Company (Japan)
Nissan
is one of Japan's top three carmakers (after Toyota,
but neck and neck with Honda). The company
has achieved a remarkable turnaround of its business under trouble-shooting CEO Carlos
Ghosn, parachuted in by Renault
to overhaul the business. By the late 1990s Nissan was
struggling under the weight of a crippling debt burden. Rescue discussions with several manufacturers, including DaimlerChrysler and
Ford, came to nothing. Then France's Renault
stepped in, picking up a large
stake in the company. After a year of focused and ruthless cost-cutting, as well
as a
sell-off of unnecessary peripheral businesses, the company delivered its best
performance for more than a decade in 2001, and has continued to go from
strength to strength ever since. Advertising Age estimated global measured advertising expenditure of
$1.7bn in 2006, making Nissan the world's #15 advertiser.
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The Adbrands Company Profile of Nissan summarises the company's history and current operations. Subscribers may access the following website links:
Nissan
website
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Nissan |
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Nissan worldwide
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