Sharp Corporation (Japan)

Sharp Corporation is a leading global manufacturer of consumer electronics and information technology products. The group produces a wide variety of printers and copiers, laptop and handheld PCs, camcorders and digital audio systems, but its area of particular expertise is in LCD display products in all sizes from tiny handheld devices to giant outdoor screens. Technically, Sharp has long been the leader in this segment, but it has been slow to support its products outside Japan with the aggressive marketing they deserve, with the result that rivals Samsung, LG and Sony, enjoy better brand awareness at an international level. In Japan, it is also the leading manufacturer by far of mobile handsets. Advertising Age estimated global measured advertising expenditure of $456m in 2007, making Sharp the world's #76 advertiser. Click here for an Adbrands Profile of Sharp Corporation (subscribers only). Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Appliances & Consumer Electronics Sector index for other companies

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Sharp Corporation website