Sony Corporation (Japan)
During the 1990s,
Sony transformed
itself from electronics manufacturer to global entertainment company,
establishing a leading position in music, movies and computer gaming. But those
new ventures distracted attention from the company's core business, now
struggling to maintain its lead in the rapidly changing marketplace. Sony
invented the concept of
portable personal music players and dominated that sector for almost 20 years,
before its lead was snatched away, virtually overnight, by Apple's
iPod. At the same time Samsung
and LG are threatening Sony's position in
televisions and home entertainment appliances, Kodak
and Canon are closing in on Sony's digital
cameras, and Microsoft's Xbox and Nintendo's
Wii have slashed the profitability of PlayStation. Advertising Age estimated global measured advertising expenditure of
$1.6bn in 2006, making Sony the world's #16 advertiser. Click here
to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets. Adbrands coverage of Sony is spread across several pages. See also: Sony Pictures Entertainment,
Sony BMG Music and Sony
Ericsson.
Advertising: Which agencies handle advertising for Sony? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.
Competitors: See Consumer Electronics and Information Technology Sector indexes for other companies
The Adbrands Company Profile of Sony Corporation summarises the company's history and current operations. Subscribers may access the following website links:
Sony
Corporation website
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Sony Electronics |
Sony Electronic Publishing Services |
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Sony Pictures Entertainment |
Sony MiniDisc |
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Sony BMG |
Aiwa Electronics |
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Sony Playstation |
Sony PCL |
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Sony Ericsson |
Sony Style |
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Sony Chemicals Corporation |
Platform.net |
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Sony Life |
Sony Finance |
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Sony Chemicals Corporation |
Aibo |
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Sony Bank |
Money Kit |
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