Toyota Motor Corporation (Japan)

Toyota overtook Ford in 2003 to become the world's #2 carmaker, and is expected to overtake market leader General Motors by the end of 2007. It has a firm grip on its home territory with market share of more than 40% and controlling stakes in fellow carmaker Daihatsu and leading truck manufacturer Hino. Above all, the company is keen to establish itself as a global motor manufacturer not a Japanese exporter. It has taken care to adapt its product line to local tastes - including the Camry in the US, Avensis and Corolla in Europe - and has worked hard to shift the majority of its non-domestic production outside Japan. Never one to rest on its laurels, Toyota has consistently pushed into new areas, the most notable of which has being its pioneering success with hybrid gas-electric vehicles. Advertising Age estimated global measured advertising expenditure of $3.1bn in 2006, making Toyota the world's #5 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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The Adbrands Company Profile of Toyota summarises the company's history and current operations. Subscribers may access the following website links:

Toyota website

Daihatsu	Prius
Hino	New United Motor Manufacturing
Aioi Insurance	Lexus
KDDI	Scion

Toyota worldwide

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