Cheil Worldwide (Korea)

Cheil Worldwide is South Korea's leading advertising agency, more than twice the size of its nearest rival in the country (the former LG Ad). Like many of South Korea's leading agencies it began life as a subsidiary of one of the chaebol, the diversified industrial conglomerates who drive the Korean economy. Cheil's biggest individual shareholder is Samsung, one of the country's most powerful corporations. Cheil's size derives from the fact that it supervises the Samsung account worldwide. Advertising Age ranked Cheil as the #16 worldwide marketing organisation in 2007 and estimated revenues of $300m. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: See ranking of Top Advertising Groups Worldwide and Leading Agencies in Korea

Subscribers may access the following website links:

Cheil Communications website

Samsung

Cheil Communications America

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