Estimated Ad Expenditure 2006 US$8.1bn (source: ZenithOptimedia)
South Korea's leading advertisers in 2005 were:
Samsung Group |
Hyundai Motor Corporation |
|
LG Group |
American International Group |
|
SK Group (SK Telecom) |
Amore Pacific |
|
Lotte Group |
Kia Motor Corporation |
|
KT
Group |
GS Holdings |
Source: Nielsen Media Research / Advertising Age
Other Leading Advertisers
South Korea's leading advertising agencies in 2005 were:
|
Cheil Communications |
Publicis Welcomm |
|
LG Ad (now HS Ad) |
Phoenix Communications (Dentsu) |
|
TBWA Korea |
Oricom Inc |
|
Daehong Communications (Lotte Group) |
Innocean (Hyundai) |
|
Diamond Ogilvy |
McCann Erickson |
Source: KFAA
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