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Dear ${token1} ${token2}
Please confirm your subscription
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Our favourite ad this week:
Grey NY was responsible for the Not
At a Bar ad for Captain Morgan Rum. A man tries to persuade his wife
over the phone that he's sick in bed instead of in a bar by getting other
drinkers to imitate the sound of different TV programmes. It may not be
the greatest ad ever made, but it made us chortle.
Recently Revised Profiles and Snapshots
In the news this week: Advertisers
Dell issued the biggest ever safety recall in
IT history
this week, calling back more than 4m rechargeable computer batteries after
videos were circulated online showing the company's laptops spontaneously bursting into
flames as a result of over-heating. Sony, which made the batteries in question,
has agreed to contribute to the cost of the recall, which could be as much
as $500m. Dell is by no means the only company affected by reported of overheating batteries. Apple and other
companies have also experienced problems with faulty batteries in recent
months, but the Dell problem is more widespread.
PepsiCo announced that Indra
Nooyi, its
female president & CFO, will replace Steve Reinemund as CEO on October
1st. He will remain executive chairman until 2007. The succession is a
major victory for minority appointments in US corporate life. Born in
India and a US citizen only since 1990, Nooyi becomes America's
highest-ranking businesswoman, heading up a business with market capitalization
of more than $100bn.
SABMiller announced a major push into Australia, forming a
joint venture with soft drinks bottler Coca Cola Amatil to market its
Peroni, Miller and Urquell brands against local giants Foster's and
Lion Nathan.
Jones Apparel, the US-based clothing company behind Gloria
Vanderbilt, Jones NY and Barneys department stores, has abandoned its
search for a buyer after no bids were received at the price it was
seeking. The group put
itself up for sale earlier this year in response to pressure from
shareholders.
Thomas Coughlin, the former vice chairman
of Wal-Mart, was sentenced to 27 months' home confinement for stealing
money, merchandise and gift cards from his employer. Coughlin was
dismissed from the company in 2005, and subsequently pleaded guilty to the
charges. Meanwhile Wal-Mart itself issued its first fall in quarterly
profits in 10 years, as a result of charges relating to the sale of its
stores in Germany, announced last week.
UK company Video Networks, a pioneer in
video on demand services through its HomeChoice service, was acquired by
European ISP Tiscali. The latter aims to introduce "triple-play"
internet TV, broadband and fixed-line telecoms by the end of 2006, to
compete with similar offers from Virgin NTL Telewest, Sky and BT.
Procter & Gamble was reported to have
put its US deodorant brand Sure up for sale. Instead the group wants to concentrate
its attention on leading brands Secret, Old Spice and Tag.
In the news this week: Agencies
Currently engaged in a sweeping review of its advertising business,
Wal-Mart made its first confirmed appointments, naming Saatchi &
Saatchi X as its agency of record for shopper and in-store communications;
and StrawberryFrog for creative
duties for second-string brand Sam's Club. In other assignments, the UK's
Guardian newspaper appointed Wieden &
Kennedy London, as did Arla Foods' Lurpak butter; French
Connection confirmed Yellow Door as its new agency, replacing Beattie
McGuinness Bungay; and InBev handed
global duties for its Beck's beer to New York independent Ground Zero.
Regards
Simon Tesler
Publisher, Adbrands
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