

Adbrands premium services subscriptions provide full
access to two services.
Adbrands Company Profiles assess more than 1,000 leading
advertisers, brands and agencies, and examine each company's business
record, geographic strength and comparative performance within its chosen
sector, including strengths and weaknesses, history, up-to-date news
and top-line financial information.
Subjects covered include major
advertisers such as Procter & Gamble or General Motors; agencies such
as McCann Erickson or Leo Burnett; or brands such as Coca-Cola or Levi's.
There are three types of profile. Full Adbrands
Profiles are feature articles, generally ranging between 1,000
and 3,000 words, which provide a detailed analysis of the history and
current operations of leading advertisers, agencies and brands worldwide,
and include a critical summary which identifies key strengths and
weaknesses. What else does the company do? How did it originate? What
other brands does it own? How is it performing in the market? With what
other businesses is it affiliated? Adbrands
Snapshots are between 500 and 1,000 words, and provide a brief
analysis of history and current operations, and identify key strengths and
weaknesses. Adbrands Capsules, under
500 words, provide a top-line description of the current operations, but
carry little historical information or critical analysis.
Access to Adbrands Profiles,
Snapshots and Capsules is restricted to subscribers.
See two sample
Company Profiles here and here
Adbrands Account Assignments is an online database for the
advertising and marketing industries. We track account assignments for the
world's leading brands and companies. In other words, which advertising
agency handles which accounts in which countries. Where
available, we also carry quoted recent annual estimated advertising
expenditure for particular brands. All information held in the database is
sourced from information issued by advertisers and their agencies, and
from scouring the weekly and monthly trade press for account moves.
Click
here for a sample search on Chevrolet (not current data).
Currently Adbrands receives well over 4,000 visitors per
day, and delivers around 500,000 page views per month. Just over a third of
users are based in the United States; just under a third are located in the
UK. The remaining third is divided between a wide variety of other
countries. Our next biggest markets by users after the US and UK are Canada,
India, France, Australia, Germany, the Philippines, Italy, Spain and the
Netherlands.
For further assistance, please
see our Customer
Service FAQ
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