Unilever (UK/Netherlands)
Unilever
was arguably the world's first packaged goods manufacturer, and is still one of
its biggest companies with operations in every corner of the globe. "Meeting the
everyday needs of people everywhere" is how the group describes itself.
It is the world #1 in personal wash, prestige fragrances and deodorants, with
brands including Dove, Omo
and Axe/Lynx. Following a series of
high-profile acquisitions, including US-based Bestfoods,
Unilever's foods business is
the world's third largest after Nestle
and Kraft. It is a global
leader in culinary foods, ice cream, margarine and tea-based
beverages. Brands include Knorr, Lipton and Magnum. In the late 1990s, the group
initiated a strategy to prune its vast portfolio which then numbered literally
thousands of different brands, disposing of regional products and rebadging others in order to concentrate on a
smaller roster of global
power brands. Advertising Age estimated global measured
advertising expenditure of $4.5bn in 2006, making Unilever the world's #2
advertiser. Click here for the Adbrands.net
profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
Adbrands coverage of Unilever is split across several different pages. The group operates through two main global businesses, Unilever Home & Personal Care and Unilever Foods. In addition, Adbrands tracks several geographic units: Unilever USA, Hindustan Lever (India), Unilever Australasia, Unilever South Africa and Unilever UK. Individual brands or businesses covered include Knorr, Hellmann's, Bertolli, Dove, Lynx / Axe, Persil, Domestos, Cif, Rama, Flora, Lipton, Slim-Fast, Bovril and Unilever Ice Cream.
Advertising: Which agencies handle advertising for Unilever? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.
Competitors: see Personal Care, Foods, Home Care and Non-Alcoholic Beverages Sector indexes for competitive companies.
The Adbrands Company Profile of Unilever summarises the company's history and current operations. Subscribers may access the following website links: uniliver
Unilever
website
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Unilever Home & Personal Care |
Unilever Foods |
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Unilever
(Argentina) |
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| Unilever
Australasia |
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Unilever Austria |
Unilever
Malaysia |
| Unilever
(Belgium). |
Unilever
Netherlands. |
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Unilever
(Brazil) |
Unilever
Philippines |
| Unilever
(Canada) |
Unilever
Poland |
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Unilever Ceylon |
Unilever Portugal |
| Unilever
(Chile) |
Unilever
(Romania) |
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Unilever
(China) |
Unilever
(Russia) |
| Unilever
(Czech Republic) |
Unilever South
Africa |
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Unilever
(Denmark) |
Unilever
Spain |
| Unilever
(Finland) |
Unilever Sweden |
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Unilever
(France) |
Unilever
Switzerland |
| Unilever
(Germany) |
Unilever
(Turkey) |
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Unilever
Hungary |
Unilever
UK |
| Unilever
(Israel) |
Unilever
(USA) |
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Hindustan
Lever (India) |
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