Personal Care: Cleansing & Personal Hygiene
Top Deodorant Brands in the US in 2005
 Secret
brands (Procter & Gamble) |
Mennen
Speed Stick (Colgate-Palmolive) |
| Old
Spice brands (Procter & Gamble) |
Dove |
| Degree
(Unilever) |
Ban (Kao Brands) |
| Right
Guard (Dial, from 2006) |
Axe |
Source: Grocery Headquarters/Information Resources drug stores, supermarkets and discount stores 52 weeks to June 05 ex Wal-Mart
Top 5 Leading Deodorants in Europe in 2001
| Total Top 5 | UK | France | Italy |
| Sure/Rexona (Unilever) | Sure (Unilever) | Rexona (Unilever) | Roberts (Manetti & Roberts) |
| Nivea (Beiersdorf) | Lynx | Nivea (Beiersdorf) | Infasil |
| Axe/Lynx | Dove | Yves Rocher | Dove |
| Dove | Avon | Narta | Nivea (Beiersdorf) |
| Fa (Henkel) | Mum (Procter & Gamble) | Sanex (Sara Lee) | Lycia Persona |
Source: TNS European Toiletries and Cosmetics Database
Leading Sanitary Protection Marketers
| Kimberly-Clark |
Kao
Corporation |
| Procter
& Gamble |
Johnson & Johnson |
| Georgia-Pacific |