Personal Care: Fragrances
Top 10 Mass Fragrance/Toiletry Brands in the US by value in 2005
Elizabeth Taylor White Diamonds (Elizabeth
Arden) |
Body Fantasies (Parfum
de Coeur) |
|
Calgon (Coty) |
Red Door (Elizabeth
Arden) |
|
Gold Bond (Chattem) |
In Style |
|
Jean Nate (Revlon) |
Calvin Klein Eternity (Coty) |
|
Celine Dion (Coty) |
Healing Garden (Coty) |
| Also Shower To Shower (Johnson & Johnson), Jovan Musk For Women (Coty), Vanderbilt by Gloria Vanderbilt | |
Source: Chain Drug Review/Information Resources drug stores, supermarkets and discount stores 52 weeks to Feb 05 ex Wal-Mart
"Favourite" Fragrance Brands in the US in 2006
|
Estee Lauder |
Chanel No 5 (Chanel) |
|
Avon |
Clinique Happy (Estee
Lauder) |
|
Victoria's Secret (Limited
Brands) |
Jovan Musk (Coty) |
|
Bath & Body Works (Limited
Brands) |
Polo Ralph Lauren (L'Oreal
Paris) |
|
Elizabeth Taylor White Diamonds (Elizabeth
Arden) |
White Shoulders (Elizabeth
Arden) |
|
Calvin Klein Eternity (Coty) |
Source: WWD/NPD Survey July 2006: brands identified by consumers as their "favourite"
Top 10 Mass Market Fragrance Brands worldwide in 2003 by market share
|
Avon (Avon
Products) 14.7% |
Old Spice (P&G)
1.2% |
|
adidas (Coty) 2.1% |
Yves Rocher (Yves
Rocher) 1.0% |
|
Bath & Body Works (Limited
Brands) 1.6% |
Charlie (Revlon) 1.0% |
|
Axe / Lynx / Ego (Unilever)
1.3% |
Brut (Unilever) 1.0% |
|
Ekos
(Natura Cosmeticos) 1.3% |
Jafra (Jafra
Cosmetics) 0.9% |
Source: Euromonitor. Total market valued at $7.7bn, of which approximately 60% related to women's fragrances, 38% to men's and the remainder to unisex brands.
Top Fine Fragrance Brands in selected markets
| Germany 2005 | France 2004 Women's | France 2005 Men's | UK 2004 Men's |
| Jil Sander (Coty) | Angel by Mugler (Clarins) | Le Male by JPG (Shiseido) | Le Male by JPG (KGA) |
| Chanel | Chanel No 5 (Chanel) | Eau Sauvage by Dior (LVMH) | L'Eau de Issey Miyake (KGA) |
| Joop! (Coty) | J'Adore by Dior (LVMH) | Azzaro Pour Homme (Clarins) | Clavin Klein Eternity (Coty) |
| Laura Biagiotti (P&G) | Flower by Kenzo (LVMH) | Boss by Hugo Boss (P&G) | Hugo by Hugo Boss (P&G) |
| Dior (LVMH) | Lolita Lempicka (Amore Pacific) | Allure Homme (Chanel) | Aramis Classic (Estee Lauder) |
| Boss (P&G) | Shalimar by Guerlain (LVMH) | Habit Rouge Guerlain (LVMH) | Boss by Hugo Boss (P&G) |
| Calvin Klein (Coty) | Opium by YSL (Gucci) | Fahrenheit by Dior (LVMH) | Kouros by YSL (Gucci) |
| Davidoff Cool Water (Coty) | Paris by YSL (Gucci) | Chrome by Azzaro (Clarins) | Joop! Homme (Coty) |
| Lancome (L'Oreal) | Tresor by Lancome (L'Oreal) | Hugo by Hugo Boss (P&G) | Polo Ralph Lauren (L'Oreal) |
| Mexx (P&G) | Jean-Paul Gaultier (Shiseido) | Acqua di Gio (L'Oreal) | Boss in Motion (P&G) |
| W&V/Bauer Media | CB News/Secodip | CB News/Secodip | Marketing/Mintel |