Alliance Boots (UK)

Boots is one of the UK's best known retailers, dispensing prescription and over-the-counter medicines as well as a wide range of cosmetics, personal care products and low-cost white goods. However, diversification into a broader selection of health services and beauty treatments from the late 1990s onwards proved less successful. In its main domestic market, the company was forced to wrestle with a slump in performance generated by fierce competition from supermarket retailers such as Tesco, while expansion into international markets was patchy at best. Boots strengthened its position considerably in 2005 by merging with European drug wholesaler and pharmacy operator Alliance UniChem. In 2007, Alliance's former chairman successfully took the merged group private, backed by private equity investment. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Alliance Boots website

Boots The Chemist	Boots Advantage
Boots Opticians	Boots Beauty
Alliance Pharmacy	UniChem
Alliance Sante	InterPharm
Safa	Alleanza Salute

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