Bovril: Brand Snapshot

Bovril beef tea is one of a handful of quintessentially British brands conceived in the golden years of Queen Victoria's Empire that still - improbably - appeals to consumers more tan a century later. It currently sits within the Unilever Foods portfolio, part of the savoury foods range headed by masterbrand Knorr. Click here for an Adbrands Snapshot of Bovril (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Bovril? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Food Sector index for other companies and brands

Subscribers may access the following website links here:

Bovril website